Overview
Priding itself in outstanding service, award-winning cuisine, elaborate Vegas-style entertainment and spacious accommodation and public rooms, Celebrity Cruises presents itself to a more experienced traveller, while maintaining exceptional value for dollar. Equally suited to the seasoned cruiser and the first time voyager, Celebrity furnishes a wide selection of programs and  amenities to appeal to a wide range of tastes and preferences including deluxe spa facilities, great children's programs, wedding and honeymoon programs and special access offerings to accommodate guests with virtually any special needs.

Only on Celebrity
Celebrity offers its guests one of the largest and most luxurious spa experiences available at sea in AquaSpas, which features the Sensory Heaven experience by Elemis Ltd. The line also holds one of the largest and most valuable collections of original, contemporary art at sea to be enjoyed by guests of their spacious staterooms and luxury suites. Other enhancements include full time librarians, 24 hour cybercafés and Celebrity's own enrichment program known as 'Celebrity Discoveries.'

Who's on Board
Celebrity Cruises appeals primarily to baby boomers. Celebrity guests are primarily U.S residents, but growing percentages are from Canada, Europe and Latin America, as well.

Overview
Timeless are refined, Holland America Line successfully combines a healthy respect for tradition, experience and convention with a fresh and modern approach. 'Ships that look like ships' is a standard that surely applies to Holland America's sleek and contemporary vessels. The ships of Holland America Line are duly proud of their noble lineage; these are the descendants of the grand ocean liners of lore. They all bear a sleek, classic design with majestic V-shaped prows that carve through the waves with graceful ease and a classical wraparound teak promenade. With its enrichment programs on select cruises and worldwide itineraries, Holland America is recommended for those who enjoy cruise traditions and want a quality experience in a refined environment.

Only on Holland America Line
Holland America Line is renowned for its Grand World Voyages which take in all seven continents. The entire fleet of ships has now completed the Signature of Excellence initiative which includes flat panel TV's, DVD players and plush-top Mariner's Dream Beds.

Who's on Board
Holland America Line customers seek luxury, comfort, and predictability, but not regimentation in their cruises. They are experienced travellers and first-time cruiser who appreciate the five-star service provided by the world's premium cruise leader. Guests enjoy Holland America Line's spacious, elegant ships; sophisticated five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries. 

Overview
Norwegian Cruise Line coined the phrase 'Freestyle Cruising' to describe its own brand of modern and innovative cruising which consists of multiple dining rooms with no schedules, no fixed seatings, no dress codes; the only rule is to have fun and enjoy your cruise vacation your way. Norwegian is noted for a wide selection of activities and entertainment, innovative ships, spacious lounges, polished and courteous service, consistent quality and good value for money. In addition to a wide range of Caribbean, South American, Alaskan, North American and Panama cruises, NCL has some of the most comprehensive Hawaiian cruises available today.

Only on Norwegian Cruise Line
Norwegian Cruise Line is the only American flagged cruise line that offers 3-day, 4-day and week long sailings within the Hawaiian islands, eliminating the day at sea sailing to and from Hawaii at the commencement and conclusion of the cruise. NCL is in the process of building three new cruise ships which, by 2010, will furnish them with the youngest fleet of ships in the industry.

Who's on Board
NCL is a mainstream cruise line appealing to a broad audience of all ages. NCL's research shows that the types of people who are attracted to Freestyle Cruising see themselves as individualists in a world in which increasingly everyone else is doing what they are told and accepting what is offered. NCL guests want to enjoy their cruise on their terms without the structure and regimentation that is still the central feature of traditional cruises.

Overview
There is an old adage about focusing your efforts on doing one thing and doing it right. Orient Lines seems to have taken that saying to heart. With its one midsize ocean liner, the Marco Polo, Orient Lines has written a new chapter in the book of light adventure travel with a comfortably luxurious ship, outfitted with every modern amenity, and a roster of exotic voyages that include Antarctica, South America, Scandinavia and the Black Sea. Orient Lines is known as the Destination Cruise Specialists, and their off-the-beaten track itineraries certainly live up to this billing. This is an adventure in elegance; fully stocked with gentlemen social hosts and expert lecturers on longer voyages.

Only on Orient Lines
CruiseTours, which features a comprehensive land experience to complement the cruise portion of the holiday, are growing in popularity. Each one of Orient Lines comprehensive cruise itineraries is offered as a CruiseTour which ranges in duration from nine to 47days. Hotel accommodation for all CruiseTour packages is First Class or Deluxe and includes transfers, baggage handling and local tours.

Who's on Board
Orient Lines' clients (age 35+) seek out value-oriented cruise vacations with a destinational/educational focus and four-star comforts on a friendly ship with excellent service. Exotic itineraries attract passengers age 55+.

Overview
Princess Cruises' motto is 'Escape Completely', and that is certainly true of the cruise experience they offer. With an emphasis on luxury and romance, Princess lavishes its guests with in a level of comfort and elegance that few others can match. Princess became synonymous with romance at sea through the popularity of the Love Boat television series in the 1980's, and it maintains that reputation. Despite the size of its ships, guest will find many intimate corners in public areas and cozy lounges to sip champagne and share candle-lit whispers. Princess calls it 'big ship choice with a small ship feel,' and it's an appropriate designation.

Only on Princess Cruises
Perhaps fittingly, Princess was the first and remains the only cruise ship on which guests can be wed at sea by the ship's captain.

Who's on Board
Princess Cruises offers a wide spectrum of passengers a full and complete escape from the routine by being the consummate host in settings of awe and beauty. No other cruise line can bring travellers 'big ship choice, small ship feel,' anytime dining, affordable balconies and outstanding Princess service.

Overview
Sister cruise line to Celebrity, Royal Caribbean International presents itself as the 'Get Out There' cruise line, and it successfully breaks the mold on mainstream cruising, and does so with style. The first cruise line to offer climbing walls to its guests, along with ice skating rinks, surf simulators and boxing rings, Royal Caribbean International has reinvented cruising for a younger and more active clientele. In addition to facilities that some would think are more suited to a gymnasium or fitness centre, Royal Caribbean never forgets that cruising is all about great food, fabulous entertainment and exceptional service: Royal Caribbean scores high points on all levels.

Only on Princess Cruises
Expect the unexpected on Royal Caribbean: rock-climbing walls, ice-skating rinks, in-line skating tracks, bungee trampolines, boxing ring and the Flowrider surfing simulator. The cruise line has also formed a partnership with Fisher-Price, Inc. that provides play sessions for infants and toddlers ages six to 36 months, and their parents.

Who's on Board
Royal Caribbean typically appeals to couples and singles in their 30s to 50s as well as family vacationers. Guests are active travellers looking to see, do, and experience more on vacation.